Freshest Local Cornish Produce just a few clicks away.


Pete Lawrence - Lizard Leaves


A fun and user-friendly new website for is a tribute to the sophisticated technical development and deep thought that has gone into this new e-commerce venture. Shoppers will be able to navigate easily through 3000 products – choosing amongst the top quality wares of more than 100 local producers and more than 1000 other prime grocery and household items – all delivered free, Monday to Friday, for a minimum order of just £12.50.

The ‘Buy Fresh, Buy Local’ ethos of freshest local fish, meat, fruit and veg (not to mention the Cornish wines, beers and other mouth-watering fare) enticed hundreds of people to sign-up and register their interest in the run-up to its official launch at the Cornwall Food and Drink Festival at the end of September.

For Sean Williams, MD of ‘s parent company Westcountry Fruit Sales Ltd, this latest business development is a logical extension to the established family wholesale business, whose extensive and close contacts with the food production sector in Cornwall stretches back 150 years to when the firm was founded.

“Over many years in the business we’ve seen a “dislocation” that’s occurred in the retail sector between local food production and local food buying as a result of the mass expansion of the supermarkets across the region,” he says.

“So many local high street food retailers – independent butchers, green-grocers, fishmongers – have been squeezed out of the market-place over the last twenty years because they simply couldn’t compete.  More recently we have seen the rapid expansion of the supermarkets’ home delivery fleets as convenience becomes the dominant factor in customers’ purchasing choice.


Sean Williams


“We’ve been very aware, though, that there are so many people who really want to buy the best of local produce – and there are fantastic producers in Cornwall and Devon for whom it’s been almost impossible to find viable local markets. With we will re-establish the link between them – for the benefit of producers and consumers alike.”

CFM has been created to give shoppers  access to great value, locally produced fresh food and a wide range of other household essentials – but with the service levels and convenience they have come to expect from the ‘big four’ supermarkets’ home delivery schemes. It will also go a long way to ensuring that money spent in Cornwall stays in Cornwall, with local producers better able to invest in the development of their businesses and wide-reaching benefits right across the local economy.

Local sourcing has long been extremely important to many of Westcountry Fruit Sales’ wholesale customers, including many of the county’s leading professional chefs. The company operates a delivery fleet of more than 50 vehicles from two distribution points in Falmouth and St Austell. From these two depots, there is a constant flow of fresh produce arriving and being despatched to professional caterers 24 hours a day, seven days a week.

Soon,’s branded home-delivery vehicles will be delivering from the same high specification, temperature-controlled warehouses in Cornwall to domestic customers too. First operations will be within a test-bed of the Falmouth-Truro area, before a gradual roll-out to customers across Cornwall and parts of south and west Devon.


Cornish Food……

  • more than 3000 products, including
  • more than 100 top local producers
  • more than 1000 other food and non-food grocery and household items
  • deliveries across Cornwall and parts of south and west Devon FREE to all customers, Monday to Friday, with a minimum order value of just £12.50.
  • products include the freshest fruit and veg, organic and non organic dairy products, fresh Cornish meat and locally landed fresh fish.
  • Gourmet Ready Meals section offering a delicious range of locally produced savoury and sweet dishes (individual and family portions).
  • Users can create their own ‘Favourites’ list of products they frequently purchase and even create and edit their own ‘standing orders’ for the various weekly food purchases they require.

For more information on and to register, visit

WIN! £350 of shopping. Closing date 31.10.10


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